Many companies, embracing the principle that “doing good helps us do well,” partner with K.I.D.S. for their cause marketing, merchandising promotions and corporate social responsibility programs.
Robeez Footwear Ltd., a children’s footwear company that is part of the Stride Rite family of companies, linked its “Heart & Sole” cause marketing program with K.I.D.S. to help children in orphanages and medical centers. For every pair of shoes purchased online, at www.robeez.com the shoe company donated one pair to K.I.D.S., today totaling more than 100,000 pairs of shoes worth more than $1 million. |
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“K.I.D.S. was our obvious choice when selecting a partner for our Season of Giving campaign. With K.I.D.S.’ global network, we are able to donate shoes to children in need in specific regions of the world that reflect the makeup of our multicultural company,” said Tamar Milne, public relations manager at Robeez. “Without the help of K.I.D.S., a donation like this would not be possible.”
Garnett Hill, a New Hampshire retail catalog company known for its fine bedding, home furnishings and clothes, sees its brand and the K.I.D.S. mission as being interconnected. Garnett Hill actively involves its customers in the company’s charitable giving by promoting a K.I.D.S.-branded premium as part of a back-to-school program. By featuring K.I.D.S. in their catalog and donating a percentage of their sales up to $50,000 in merchandise, and by encouraging direct donations, Garnett Hill actively serves children and their families struggling with the effects of poverty and sends a strong message to its customers about the company’s commitment to society.
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