Connecting K.I.D.S. With Your Brand

Many of our donor partners combine their good work with K.I.D.S. with a range of branding, marketing or community relations programs.

We can share our experience and ideas with your marketing and public affairs staffs to develop marketing and corporate social responsibility programs that reinforce your brand, expand your market and increase connections with your customers. For example…

• A toy retailer can create an in-store promotion for a special holiday K.I.D.S. product donation program.
• A children’s book publisher can make K.I.D.S. the centerpiece of a “buy-a-book” and we’ll donate a second book program.
• Hang tags and special in-store promotions can associate a retailer’s or manufacturer’s brand with their work with K.I.D.S.
• Companies can involve employees in matching programs or community outreach with K.I.D.S. agencies in their regions.
  
• Companies can co-brand advertising and catalogs with a charitable appeal that supports a brand and corporate mission.
• Manufacturers can conduct a PR campaign to align products with positive publicity and goodwill.
• Trade associations can partner with K.I.D.S. during annual conferences and exhibitions.

To discuss marketing and corporate social responsibility programs further, please email pparis@kidsdonations.org.